вЂњIf you ask Todd heвЂ™d probably prefer like a week or even a day between announce and launch,вЂќ says Hines. In fact, Creative Director Todd Howard insisted on the announcement delay вЂ“ with Hines describing how he wouldвЂ™ve announced Fallout 4 a day before launch if he could. Hines explained that most if it came down to avoiding hyped up disappointment, which is a far too real fear in the industry of late. The decision to announce a game just six months before launch has been a big talking point in Fallout 4вЂ™s development, and one that seems to be widely applauded by most. But there are certain trade-offs you have to make to build some amount of awareness to what the game is offering, so youвЂ™re willing to make some sacrifices.вЂќ вЂњWeвЂ™re going to let everybody experience that in the game as much as possible. вЂњI would be stunned if we said anything else about the story ever again ,вЂќ says Hines. With regards specifically to story, Hines doesnвЂ™t think thereвЂ™s anything left to detail before we actually get our hands on it. Speaking to IGN at Gamescom, Bethesda VP of Marketing Pete Hines explained that some of the vagueness surrounding the upcoming RPG is completely intentional, with the studio trying very hard to keep most things a surprise for players at launch.

It does, however, leave little time to actually explore some of the games elements before launch вЂ“ another facet that played well into the recent announcement. Instead of a three-year build up, Bethesda settled on six months, allowing the game and itвЂ™s legacy to build interest for itself. Fallout 4 is handling a AAA launch rather unconventionally вЂ“ especially if you consider the state of games marketing at this current time.

Fall out 4 plot